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Global Strategic Partner Leader, Adobe | IBM Consulting

Krystal Deiters is the Global Strategic Partner Leader for Adobe at IBM Consulting. She is responsible for driving innovation and growth in the partnership, focusing on industry-leading, AI-based offerings such as Content Supply Chain, Personalization at Scale, and Marketing Transformation. Prior to this role, Krystal led global design and transformation capabilities for IBM Consulting's Strategic Partners & Ecosystem portfolio, IBM Blockchain Services, and IBM Cognitive Process Services. She spent nearly a decade working at both traditional and digital agencies, focusing on public relations, marketing and user experience before coming to IBM in 2015.

Krystal also serves on the Dean’s Leadership Council for the University of South Carolina College of Information and Communications, advising on how professional industry trends impact key college initiatives.

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